Marketing CoE

Marketing Transformation by Marketing CoE

Over time, you found that coordinating between multiple agencies, and getting them to work together to achieve your goals, hasn’t been easy! The pandemic has underscored the fact that the time to consolidate your marketing efforts is now than ever. We are in a time, where there is Pressure to “reduce spends but produce results” Cancelling / postponing customer facing offline marketing events is inevitable as social distancing has become the norm and people think twice before venturing out. Putting long-term projects on hold without cancelling them, can also help cut costs. 1. Instead of postponing the execution of campaigns targeted at existing customers, integration of marketing will help you zero in on most important ones that can keep your customers engaged. This way, they will continue doing business with you and offset potential losses that you may encounter because of low acquisition numbers. 2. Instead of reducing headcount randomly, integration of marketing will help you spot skills that are redundant, obsolete or unnecessary. Cutting those out will cut costs without impacting marketing velocity and outcomes. You can use this to hire new skills that are currently lacking to achieve overall objectives. Cancelling media buys will only hurt acquisition and the resultant revenues. When you consolidate your marketing efforts, you can spot important campaigns and run those, saving money and precisely targeting your audience with a range of affinity and demographic parameters. Pressure To Leverage Existing Martech Investments To The Fullest The under utilization of MarTech platforms is an ongoing challenge and the pandemic is forcing marketers to take a long, hard look at the investments they have made.