attentionTRACE

The Amplified Intelligence attentionTRACE market research Chrome extension.

For participants taking part in research studies conducted by Amplified Intelligence. The extension is designed for studies that we conduct to measure engagement and attentiveness when browsing content on desktop devices. Users of our extension are survey participants (respondents) who are sourced online worldwide through platforms such as Cint panels or other similar panels. Users are presented with, and acknowledge, the full terms and conditions before agreeing to participate in the paid study. Once they accept, they are directed to the Chrome Web Store to download the extension. To commence the research study, we request that they log in to the extension using the ID we have provided. After logging in, participants will be directed to the website or platform designated for the research. They will be instructed to browse the website's content authentically within a specified timeframe. The extension will capture facial images using the participants' device webcam. Once the study is completed, participants return to their panel platform to claim their reward.