AI For Business

Ushering in a new era of AI-powered ads

As businesses face continuous shifts in consumer behavior, economic slowdowns, and ongoing changes to industry data use practices and restrictions, we need smarter, more flexible AI systems that can address these challenges quickly and efficiently. - AI For Business is focused on helping marketers do their best work, by allowing them to launch and test ads faster and easily reach the audiences they care about. Today's general AI-powered advertising features are just the beginning. We plan to give advertisers more ways to create ad copy to highlight product selling points or create backgrounds in minutes with relevant themes, such as outdoor images for a sports brand. And as we shared at Connect, businesses will soon be able to use AI for business messaging on Messenger and WhatsApp to engage with customers - Ads and landing page optimization - Match ads and keywords - Create multiple versions of your ad - Use strong calls to action - Make sure your website matches your ad and keywords - Make sure your website is suitable for mobile devices - Provide useful, unique content